Branding & Brand Identity Design
Strategy + Visual Identity + Brand Manuals
What is Branding & Brand Identity Design?
Branding & Brand Identity Design is the strategic and creative process of developing a unique identity for businesses, products, or services. This course covers everything from brand strategy and positioning to visual identity creation and comprehensive brand manual development. You'll learn to craft memorable logos, establish cohesive visual systems, define brand voice and personality, and create detailed brand guidelines that ensure consistency across all brand touchpoints. Master both the strategic thinking and design execution needed to build powerful brands that resonate with target audiences and stand out in competitive markets.
Course Overview
Branding is more than just a logo—it's the complete identity and personality of a business. This course teaches you the strategic and creative process of building brands from the ground up. Learn to conduct brand audits, develop positioning strategies, create visual identities, and produce comprehensive brand manuals that guide consistent implementation across all touchpoints.
Course Details
What's Inside The Course
Brand Strategy & Positioning
Learn to conduct brand audits, develop positioning strategies, and create comprehensive brand strategies that differentiate your clients in the market.
Logo & Visual Identity Design
Master logo design principles, create cohesive visual systems, and develop complete brand identities from concept to execution.
Color Theory & Typography
Understand color psychology, create effective brand color palettes, and establish typography systems that reflect brand personality.
Brand Guidelines & Manuals
Create detailed brand guidelines and professional brand manual documents that ensure consistent brand implementation.
Adobe Creative Suite Training
Get hands-on experience with industry-standard tools like Illustrator, Photoshop, and InDesign for professional brand design work.
Portfolio & Real Projects
Build a strong portfolio through real-world branding projects, case studies, and portfolio development opportunities.
What You'll Learn
Brand Strategy
Visual Identity
Logo Design
Brand Manuals
Market Research
Target Audience
Course Curriculum
An introduction to the core concepts of branding and strategic development.
Lessons
- What is Branding?(35 min)
- Brand Strategy Development(50 min)
- Market Research & Analysis(45 min)
- Defining Target Audiences(40 min)
- Competitive Analysis(45 min)
- Brand Positioning Strategies(50 min)
Learn to define and shape a brand's unique personality and voice.
Lessons
- Defining Brand Personality(40 min)
- Brand Voice & Tone(35 min)
- Core Values & Mission(40 min)
- Brand Storytelling(45 min)
- Emotional Branding Strategies(40 min)
A deep dive into the principles and practices of professional logo design.
Lessons
- Logo Design Principles(50 min)
- Logo Types & Styles(45 min)
- Sketching & Ideation(55 min)
- Digital Logo Creation in Illustrator(60 min)
- Logo Refinement & Variations(50 min)
- Logo Presentation Techniques(40 min)
Master the use of color in branding to create effective palettes.
Lessons
- Color Psychology in Branding(45 min)
- Color Theory Fundamentals(50 min)
- Creating Brand Color Palettes(55 min)
- Color Combinations & Harmonies(45 min)
- Color Accessibility & Contrast(40 min)
Explore the world of typography and learn to build effective font systems.
Lessons
- Typography Fundamentals(45 min)
- Selecting Brand Fonts(50 min)
- Font Pairing Strategies(45 min)
- Typographic Hierarchy(40 min)
- Building Typography Systems(55 min)
Learn to create comprehensive and cohesive visual systems for brands.
Lessons
- Brand Visual Elements(50 min)
- Graphic Devices & Patterns(55 min)
- Brand Iconography(45 min)
- Photography & Imagery Style(50 min)
- Creating Design Templates(60 min)
Discover how to apply brand identity across various marketing materials.
Lessons
- Business Stationery Design(50 min)
- Marketing Collateral(55 min)
- Digital Brand Applications(60 min)
- Brand Packaging Design(55 min)
- Environmental & Signage Design(50 min)
- Social Media Brand Assets(45 min)
Learn to develop detailed and professional brand guidelines from scratch.
Lessons
- Brand Manual Structure(40 min)
- Logo Usage Guidelines(50 min)
- Color System Documentation(45 min)
- Typography Guidelines(45 min)
- Application Examples & Do's and Don'ts(50 min)
Master the tools and techniques for producing polished brand manuals.
Lessons
- InDesign Document Setup(40 min)
- Brand Manual Layout Design(60 min)
- Organizing Brand Manual Content(45 min)
- Creating Visual Examples(55 min)
- Export Formats & File Preparation(40 min)
Explore advanced topics in brand architecture, extensions, and rebranding.
Lessons
- Brand Architecture Strategies(50 min)
- Brand Extension & Sub-brands(45 min)
- Rebranding Strategies(55 min)
- Maintaining Brand Consistency(40 min)
- Brand Audits & Evolution(45 min)
Learn to effectively present your branding work to clients and manage a brand launch.
Lessons
- Brand Presentation Techniques(45 min)
- Managing Client Feedback(40 min)
- Brand Launch Planning(50 min)
- Brand Rollout Strategies(45 min)
- Measuring Brand Success(40 min)
Learn to build a strong portfolio and develop your branding business.
Lessons
- Building Your Branding Portfolio(50 min)
- Creating Brand Case Studies(45 min)
- Pricing Branding Services(40 min)
- Finding Branding Clients(45 min)
- Freelancing vs. Agency Work(35 min)
What's Included
80+ Video Lessons
Access a comprehensive library of high-quality video content.
Complete Brand Projects
Apply your skills to real-world projects and build a strong portfolio.
Design Templates
Get access to professionally designed templates to kickstart your work.
Brand Strategy Frameworks
Utilize proven frameworks to develop effective brand strategies.
Brand Case Studies
Learn from the successes and failures of real-world brands.
Design Community
Collaborate with and learn from a vibrant community of designers.
Expert Support
Get your questions answered by industry experts.
Lifetime Access
Enjoy lifetime access to course materials and all future updates.
Who is this for?
Build strong, recognizable brands that stand out in competitive markets.
- Aspiring brand designers and strategists
- Graphic designers expanding into branding
- Marketing professionals and brand managers
- Entrepreneurs building their own brands
- Freelancers offering branding services
Who Should Take This Course
Aspiring brand designers and identity designers
Graphic designers wanting to specialize in branding
Marketing professionals and brand managers
Entrepreneurs building their own brand identities
Freelancers wanting to offer branding services
Anyone interested in brand strategy and design
What You'll Need
Computer with Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
Basic computer skills and internet connection
No prior design experience required - suitable for beginners
Passion for branding, design, and creative problem-solving
Success Stories
"This course transformed my approach to branding. The brand manual creation module alone was worth the investment. I now confidently create complete brand identities for clients."
A
Ahmed Al-Rashid
Student
"The strategic approach to branding was eye-opening. Sarah teaches not just design, but how to think strategically about brands. My client work has dramatically improved."
L
Layla Hassan
Student
"Excellent coverage of logo design and visual identity systems. The real-world projects helped me build a portfolio that landed me a job at a branding agency."
O
Omar Abdullah
Student
"The brand manual templates and frameworks are incredibly valuable. I use them for every client project. The course paid for itself with my first branding client."
N
Noor Al-Mansoori
Student
"Sarah's expertise in brand strategy shines through every lesson. The combination of strategic thinking and design execution is exactly what the industry needs."
K
Khaled Ibrahim
Student
Frequently Asked Questions
No prior design experience is required. The course starts with fundamentals and progressively builds to advanced branding techniques. However, basic computer skills and familiarity with Adobe Creative Cloud are helpful.
You'll need Adobe Creative Cloud, specifically Illustrator (for logo design and vector work), Photoshop (for image editing and mockups), and InDesign (for brand manual creation). Student discounts are available from Adobe.
Yes! This course uniquely covers both the strategic and creative aspects of branding. You'll learn market research, brand positioning, and strategy development alongside logo design, visual identity creation, and brand manual production.
Very detailed! You'll learn the complete process of creating professional brand manuals, including structure, content organization, layout design in InDesign, creating usage guidelines, and preparing files for client delivery. Templates are provided to get you started.
Yes! You'll complete three full brand identity projects throughout the course, each resulting in a complete brand package including logo, visual identity system, applications, and brand manual. These projects will form a strong foundation for your professional portfolio.
Absolutely! The course includes specific modules on portfolio building, pricing branding services, finding clients, and managing projects. You'll have the skills and portfolio needed to start offering professional branding services.
This course uniquely combines strategic brand thinking with comprehensive design execution, including detailed brand manual creation. Most courses focus on either strategy or design - this covers both thoroughly. You'll learn the complete process from initial brand strategy to final brand guideline delivery.
The course is designed to be completed in 14 weeks with approximately 8-10 hours of study per week. However, you have lifetime access and can learn at your own pace. Some students complete it faster, while others take more time to perfect their projects.
Ready to Start Your Journey?
Download the course modules or explore more courses to find the perfect fit for you.