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CreateBahrain

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Digital Marketing Mastery Program

Digital Marketing Mastery Program

Strategy + Analytics + Growth

What is Digital Marketing?

Digital Marketing is the use of digital channels and online platforms to promote products, services, and brands. It encompasses SEO, social media marketing, content marketing, email marketing, paid advertising, and analytics.

At CreateBahrain, we teach comprehensive digital marketing with a focus on measurable results. Our students learn to create strategies, manage campaigns, analyze data, and optimize performance across all major digital marketing channels.

Course Overview

This comprehensive digital marketing mastery program covers the complete digital marketing ecosystem. Master search engine optimization (SEO) including keyword research, on-page and off-page optimization, technical SEO, and link building strategies. Learn social media marketing across all major platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok with paid advertising strategies. Develop expertise in content marketing including content strategy, copywriting, blog management, video content, and storytelling for engagement. Master email marketing automation, segmentation, campaign optimization, and nurture sequences. Learn Google Analytics, data analysis, conversion rate optimization, and ROI tracking. Understand paid advertising including Google Ads, Facebook Ads Manager, Instagram Ads, display advertising, remarketing, and campaign optimization. Develop digital marketing strategies, understand customer journey mapping, marketing funnels, and growth hacking techniques. Perfect for business owners, marketing professionals, entrepreneurs, content creators, social media managers, and anyone looking to build a career in the high-demand field of digital marketing.

Course Details

Duration
16 weeks
Level
Beginner to Advanced

What's Inside The Course

Search Engine Optimization (SEO)

Master SEO to get organic rankings and traffic

Social Media Marketing

Build presence and engagement on all social platforms

Content Marketing Strategy

Create content that attracts and converts audiences

Email Marketing

Build and manage effective email campaigns

Google Analytics & Analytics

Track, analyze, and optimize marketing performance

Paid Advertising (PPC)

Manage Google Ads and Facebook Ads campaigns

Community Management

Build and manage online communities

Complete Digital Strategy

Develop and execute full digital marketing plans

What You'll Learn

SEO Mastery

Social Media

Analytics

Paid Advertising

Email Marketing

Strategy

Course Curriculum

Introduction to digital marketing and core concepts

Lessons

  • What is Digital Marketing?(45 min)
  • Digital Landscape and Modern Consumer(60 min)
  • Overview of Digital Marketing Channels(90 min)
  • Building Digital Marketing Strategy(90 min)
  • Understanding Customer Journey(60 min)
  • Defining Target Audience(90 min)
  • Creating Buyer Personas(90 min)
  • Setting Goals and Metrics(60 min)
  • Budgeting and Allocation(60 min)
  • Project: Creating Digital Strategy(120 min)

Master SEO basics for organic rankings

Lessons

  • How Search Engines Work(60 min)
  • Keyword Research(120 min)
  • On-Page SEO: Title Tags and Meta Descriptions(90 min)
  • Content Optimization(90 min)
  • Technical SEO: Site Speed and Crawling(90 min)
  • Link Building and Backlinks(90 min)
  • Local SEO(90 min)
  • Mobile SEO(60 min)
  • Schema Markup and Structured Data(90 min)
  • Google Search Console(90 min)
  • SEO Tools: Ahrefs, SEMrush, Moz(120 min)
  • Competitor Analysis(90 min)
  • Link Building Strategies(90 min)
  • Project: SEO Audit and Optimization(180 min)

Create content that attracts and converts

Lessons

  • Content Marketing Strategy(90 min)
  • Content Types and Formats(60 min)
  • Blog Writing and SEO(120 min)
  • Copywriting and Persuasion(120 min)
  • Video Marketing(90 min)
  • Infographics and Visual Content(90 min)
  • Podcasting and Audio Content(90 min)
  • Content Planning and Scheduling(90 min)
  • Content Distribution and Promotion(90 min)
  • Measuring Content Success(60 min)
  • Project: Creating Content Strategy(180 min)

Build and manage social presence

Lessons

  • Social Media Strategy(90 min)
  • Facebook Marketing(120 min)
  • Instagram Marketing(120 min)
  • Twitter/X Marketing(90 min)
  • LinkedIn Marketing(90 min)
  • TikTok Marketing(90 min)
  • Snapchat Marketing(60 min)
  • Creating Social Content(120 min)
  • Community Management(90 min)
  • Influencer Marketing(90 min)
  • Social Media Management Tools(90 min)
  • Social Analytics(90 min)
  • Project: Social Media Campaign(240 min)

Master paid social advertising

Lessons

  • Introduction to Facebook Ads Manager(90 min)
  • Setting Up Business Manager(60 min)
  • Campaign Objectives and Structure(90 min)
  • Audience Targeting(120 min)
  • Custom and Lookalike Audiences(120 min)
  • Ad Creation: Copy and Visuals(120 min)
  • Ad Formats: Carousel, Story, Video(90 min)
  • Ad Budgeting and Bidding(90 min)
  • Facebook Pixel and Tracking(120 min)
  • Optimizing Ad Campaigns(120 min)
  • Retargeting and Dynamic Ads(120 min)
  • Project: Launch Facebook Ads Campaign(240 min)

Manage paid search campaigns

Lessons

  • Introduction to Google Ads(60 min)
  • Setting Up Google Ads Account(60 min)
  • Campaign Types: Search, Display, Video(90 min)
  • Keyword Research for PPC(120 min)
  • Writing Effective Search Ads(120 min)
  • Ad Extensions(60 min)
  • Bidding Strategies(90 min)
  • Quality Score and Ad Optimization(90 min)
  • Landing Pages for Conversions(120 min)
  • Display Ad Campaigns(90 min)
  • Shopping Ads for E-commerce(120 min)
  • Conversion Tracking(90 min)
  • Project: Google Ads Campaign(240 min)

Build and manage email campaigns

Lessons

  • Email Marketing Strategy(60 min)
  • Building Email List(90 min)
  • Email Segmentation(90 min)
  • Writing Subject Lines(60 min)
  • Email Design(120 min)
  • Email Automation(120 min)
  • Welcome and Drip Sequences(90 min)
  • A/B Testing(90 min)
  • Deliverability and Compliance(60 min)
  • Tools: Mailchimp, Constant Contact, ConvertKit(90 min)
  • Project: Email Campaign(180 min)

Track and analyze marketing performance

Lessons

  • Setting Up Google Analytics(90 min)
  • Understanding GA4 Reports(120 min)
  • Goal and Conversion Tracking(90 min)
  • User Behavior Analysis(90 min)
  • Traffic Source Analysis(90 min)
  • Custom Reports(90 min)
  • Google Tag Manager(120 min)
  • E-commerce Tracking(120 min)
  • Data Studio and Visualization(120 min)
  • Attribution Models(90 min)
  • ROI Analysis(90 min)
  • Project: Building Analytics Dashboard(180 min)

Optimize websites and landing pages for conversions

Lessons

  • CRO Fundamentals(60 min)
  • Understanding Conversion Psychology(90 min)
  • Conversion Funnel Audit(90 min)
  • Landing Page Design Principles(120 min)
  • Writing High-Converting Copy(120 min)
  • Call-to-Action Optimization(90 min)
  • A/B Testing and Multivariate Testing(120 min)
  • Heatmaps and Session Recordings(90 min)
  • Form Optimization(90 min)
  • Project: CRO Optimization(180 min)

Digital marketing strategies for e-commerce

Lessons

  • E-commerce Marketing Strategy(90 min)
  • Product Page Optimization(120 min)
  • Abandoned Cart Marketing(90 min)
  • Cross-sell and Upsell Strategies(90 min)
  • Loyalty Programs(90 min)
  • Marketplace Marketing: Amazon, eBay(120 min)
  • Product Reviews and Reputation Management(90 min)
  • Seasonal Marketing(90 min)
  • Customer Segmentation(90 min)
  • Measuring E-commerce Metrics(60 min)
  • Project: E-commerce Strategy(180 min)

Create and market video content

Lessons

  • Video Marketing Strategy(90 min)
  • YouTube Channel Optimization(90 min)
  • Creating Engaging Video Content(120 min)
  • YouTube SEO(120 min)
  • YouTube Ads(120 min)
  • Video Analytics(90 min)
  • Live Video(90 min)
  • Short-form Video: Shorts, Reels, TikTok(120 min)
  • Monetizing Video Content(90 min)
  • Project: Video Marketing Campaign(180 min)

Create comprehensive digital marketing strategies

Lessons

  • Developing Comprehensive Digital Marketing Strategy(120 min)
  • Multi-Channel Planning(90 min)
  • Marketing Budget Planning(90 min)
  • KPIs and Performance Metrics(90 min)
  • Reporting and Presentation(90 min)
  • Marketing Automation Tools(120 min)
  • Crisis Management Online(90 min)
  • Future Trends: AI, Voice Search(90 min)
  • Building Agency or Consultancy(90 min)
  • Final Project: Complete Digital Marketing Plan(480 min)

What's Included

Access to Marketing Tools

Subscriptions to SEMrush, Ahrefs, Canva, and other tools

Training Ad Budget

Get budget to launch real ad campaigns

Google Analytics Access

Practice on real GA4 accounts with data

Mentorship from Experts

Learn from digital marketers working with major brands

Real Client Projects

Work on real marketing campaigns for businesses

Campaign Portfolio

Build portfolio of successful marketing campaigns

Marketer Network

Connect with other marketers and business professionals

Lifetime Access

Get permanent access to all course materials and updates

Who is this course for

Who is this for?

Digital Marketing is essential for every business to reach customers online and grow in the digital age.

  • It combines creativity with data-driven decision making.
  • Strategic thinking and analytical skills are crucial.
  • Modern marketing requires mastery of multiple digital channels and tools.

Who Should Take This Course

  • Business owners and entrepreneurs

  • Marketing professionals seeking upskilling

  • Career changers entering digital marketing

  • Social media managers and content creators

  • Sales professionals expanding digital skills

  • Fresh graduates seeking marketing careers

  • Anyone interested in online business growth

What You'll Need

Computer with internet access

Basic understanding of social media platforms

Willingness to learn analytics and data

No prior marketing experience required

Success Stories

"This course completely changed my career. I went from zero digital marketing knowledge to managing campaigns for major companies. The curriculum is comprehensive and the instructors are true industry experts."

S

Sara Al-Mansouri

Digital Marketing Manager

"The SEO module was incredibly in-depth. I now work as a freelance SEO consultant with clients from all over the Gulf. My income has tripled since completing the course."

M

Mohammed Al-Ali

SEO Consultant

"I loved the hands-on training. We launched real ad campaigns and analyzed results. Now I manage social media for multiple brands."

F

Fatima Hassan

Social Media Specialist

"I used the knowledge from this course to start my own digital marketing agency. I now have 8 employees and 15+ active clients. Best investment I ever made!"

A

Ahmed Al-Khalifa

Digital Marketing Agency Owner

"The Google Ads and Facebook Ads training was excellent. I got Google certified and I'm now a sought-after PPC specialist. The course is worth every penny."

N

Noora Al-Sultan

PPC Specialist

Frequently Asked Questions

No, the course is designed for beginners. We start from absolute basics and progressively move to advanced strategies. If you understand how to use the internet and social media, you can learn digital marketing.

We will prepare you for certification exams, but Google and Facebook certifications are separate and administered by the companies directly. You will have the knowledge and skills to get certified if you choose to.

The complete program typically takes 8-10 months with part-time study. You can learn at your own pace. Some students complete faster with more intensive study.

Yes! You will launch real ad campaigns on Facebook Ads, Google Ads, and Instagram (with supervision). We provide training budget for genuine hands-on experience.

You will master Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Mailchimp, Hootsuite, Canva, and more. All industry-standard tools.

Absolutely! Many of our graduates launched their own agencies or work as consultants. You will learn not just marketing, but also client management and business operations.

Yes, we provide job placement assistance including portfolio reviews, interview prep, and connections to agencies and companies. Many graduates find work within 3-6 months.

Yes, we offer flexible options: fully in-person, fully online, or hybrid. All options include live sessions and hands-on projects.

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